Our mission statement

. “We want to encourage a new generation of leaders, who are confident and well informed. Cultivating ambitious individuals who are aware of their socio-economic impact, not just in the present tense but its lasting effects on future generations”


with a combined experience portfolio of OVER 20 years in the entertainment industry, MFM ENTERTAINMENT are dedicated to delivering excellence and carry this ethos throughout all of their endeavours.

We are looking for sponsors to work alongside our dedicated team, and bring to life a key event in the social calender.


is a community-based organization that promotes African music in BIRMINGHAM through its annual flagship music festival SOUTHERN AFRICA XPERIENCE, OUR TEAM ARE among the oldest and most respected INDIVIDUALS promoting African music in BIRMINGHAM UK. Through OUR activities and events, such as the annual SOUTHERN AFRICA XPERIENCE, MFM ENTERTAINMENT is committed to enhancing appreciation and awareness of African music among ST AFRICANS IN BIRMINGHAM and continues to strive to establish BIRMINGHAM as a thriving global center for African music.


ignites the spirit of African culture in the heart of BIRMINGHAM, one of the most culturally diverse cities in the world. SOUTHERN AFRICA FEST seeks to share the rich and diverse expressions of African music and culture in an inclusive, vibrant and positive community festival setting. Through SOUTHERN AFRICA XPERIENCE, a diverse audience celebrates the abundant energy of African music in an effort to cultivate community spirit and enhance the understanding and appreciation of the diverse people of Africa.

Retro Dj Music Party Night Facebook Ad (2)
Retro Dj Music Party Night Facebook Ad (3)


is ONE OF the largest African Music Festival in WEST MIDMLANDS. Through our programming over the years, MFM ENTERTAINMENT has become one of the most important African cultural organizations in BIRMINGHAM. We present multicultural events and initiatives that aim at celebrating the beauty and diversity of African cultural heritage and reducing or eliminating anti-Black racism in BIRMINGHAM.

• Programming Philosophy: Genres of music which showcase African and Black culture (Afrobeat, Afropop, Amapiano, Soukous, Makossa, ZIM DANCEHALL, ZIM HIP HOP, SA HOUSE, ZAMBIAN MUSIC, MALAWIAN MUSIC, Rumba etc.)

• Lineup focuses on local artists but also includes SOUTHERN AFRICAN international artists.

Here at MFM ENTERTAINMENT, we have created a social platform that targets humanity and empowerment as its main principles.

By providing a positive and beneficial atmosphere we also offer a place where individuals may come to interact with our partners and sponsors, where they can learn and laugh, whilst business owners are able to target and engage directly with their key target audience to not only generate new business but connect in a way that solidifies brand loyalty and attracts and retains that all important repeat business.

MFM ENTERTAINMENT SPOKESPERSON speaks so passionately about the upcoming event, “We are really excited to give people an experience of African music like never before.” The past decade has seen African music stars cross numerous milestones, I was there when African artists had to physically come hawk their music over here and to see African artists filling up stadiums and arenas around the world gives me immense joy because MFM ENTERTAINMENT has played a huge role in this present reality. It has not been an easy journey getting here and MFM ENTERTAINMENT is set to celebrate African Music, AFRICAN CULTURE and African music stars at this year’s SOUTHERN AFRICA XPERIENCE. The anticipation is high as preparations go into frenzy mode, something really special is about to happen in BIRMINGHAM,  EASTER WEEKEND 2024 with the celebration of African music like never before.